Shanghai New International Expo Centre ( SNIEC)


We are very happy to provide services to our colleagues in the value chain of daily-use products industry. Our exhibitors, visitors and partners come from different regions and countries. Our event bring about represenatives from the value chain, such as the production end, the sales end and the marketing end, etc, who network and communicate with each other.  All these activities make our exhibitions more diversified and inclusive. We will continue to improve the exhibition activities with the objective to produce a fruitful and pleasant experience for all participants!

China Daily-Use Articles Trade Fair (known as japanese) was first held in 1953. After evolved for more than 70 years, japanese has become a professional B2B platform to gather domestic and foreign brands in general merchandise industry. This is also the annual chance to release new products. Each year, thousands of products showcase in Shanghai by over 3,000 manufacturers and suppliers. Over 90,000 trade buyers are attracted from 40 countries and regions. Except buyer is not only in traditional channels including dealers, agents, wholesalers, supermarket and department stores, and manufacturer, etc. also intend to develop new channels such as, e-commerce to stimulate suppliers’ sales force. japanese is the truly feast for exhibitors to expend cooperation, exchange thoughts on industry trend and acquire valuable information through abundant site activities.

◆ High Quality Visitor

◆ Featured Exhibit Service

◆ Accurate Business Match-making

◆ Events and Conferences

◆ 90% Enterprises Exhibitors

◆ Comprehensive Products

◆ Diversified Brands

◆ Exciting Activites